Postmodernism

This was a concept and art movement that took place in the 1980’s. As a term itself it is quite broad, an can be applied to not only design but art, literature & fashion.

Postmodernism became popular in the early twentieth century. It was quite an out the box approach to design, it played with typography and varying techniques. Designers had the opportunity to do things with type that would have been too difficult to experiment with in the past, due to changing technology.

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“I never learned all the things you’re not supposed to do, I just do what makes the most sense…There is no grid, no format. I think it ends up in a more interesting place than if I just applied formal design rules.” A quote by David Carson. David was a key player in the postmodernism movement.

Carson’s expressive raw use of photography full of texture, colour, vibrancy and excitement is masterfully balanced against cool, soft focused images creating visually rich contrast within the design. It was a collection of juxtaposed images.

Was seen that postmodern graphics tended to be visually rich and complex, using space in a layered and 3-dimensional way. Prioritising aesthetics over any single meaning. Readability tends to be more important than legibility and form more important than function.A main element of the era was deconstruction, anything goes, everything is acceptable, and the only rule is that there are no rules.

Images & Sources –

https://vishka93.wordpress.com/2015/05/04/modernism-vs-post-modernism/

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