Here is a simple easy layout to help toward funding. 

Company Description:

Legal Establishment , history, start up plans.


Describe what your selling, focus on the customer, benefits.

Market Analysis :

Need to know the market, customers needs, where they are, how to reach them.

Strategy Implementation:

Be specific, include management responsible, dates and budgets, track results.

Web Plan:

For e-commerce, include discussion if website, development costs, operations, sales and marketing, strategies.

Management Team:

Describe the organisation and the key management team members.


Include at very least your projected profit an loss.


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