Here is a simple easy layout to help toward funding.
Legal Establishment , history, start up plans.
Describe what your selling, focus on the customer, benefits.
Market Analysis :
Need to know the market, customers needs, where they are, how to reach them.
Be specific, include management responsible, dates and budgets, track results.
For e-commerce, include discussion if website, development costs, operations, sales and marketing, strategies.
Describe the organisation and the key management team members.
Include at very least your projected profit an loss.
Image – http://www.itworks-inc.com/2015/12/23/research-funding-year-end-trends/